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NEW YORK, NY – November 12, 2015 –  There was an extra special float at the Veterans Day Parade this year in New York City – known as the Men’s Wearhouse AWEARNESS Kenneth Cole float. The float  featured well-dressed gentlemen who are all formerly homeless veterans whose lives are being turned around thanks to the support they received from HELP USA, one of the nation’s largest providers of housing and supportive services for the homeless.

Now, thanks to a partnership between Kenneth Cole and Men’s Wearhouse, these and other homeless veterans will receive more assistance and services.  These two fashion powerhouses are collaborating on the “AWEARNESS Kenneth Cole” Collection, in which Men’s Wearhouse will donate a portion of proceeds from store sales of the collection to Hire Heroes, a nonprofit empowering U.S. military members, veterans and spouses by helping them succeed in the civilian workforce, and Kenneth Cole will donate a portion of the proceeds to HELP USA.

The five veterans chosen to represent HELP USA on the float this year are: Dwayne Charles-Haynes who spent 10 years in the US Army and did 1 tour of Iraq; Richie Celestin who spent 4 years in the US Army; George Perkins who is a Vietnam veteran; John Pierog who spent 3 years in the US Marine Corps; and Robert Seccadanari who spent 4 years in the US Army. These five gentlemen have more than 20 years of combined military service to their country.

Discussing the clothing campaign, Maria Cuomo Cole, Chairman of HELP USA, said, “We are thrilled and grateful for the generous support from this campaign. This new partnership with Men’s Wearhouse and the AWEARNESS Kenneth Cole line will allow us to continue funding our housing and supportive services for veterans throughout this nation.”

One of the HELP USA veterans, Robert Seccadanari, expressed his gratitude by saying, “I never thought in a million years I could have a suit fitting in a Men’s Wearhouse. I’m so grateful to Kenneth Cole and Men’s Wearhouse for giving me a suit and HELP USA for providing me with the support I needed to help me find my place in society again.”

HELP USA provides permanent and transitional housing, drug and alcohol counseling, job training and placement, education and mentoring, and legal services to the homeless.  For veterans, it also has a Supportive Services for Veteran Families (SSVF) program, which provides a specialized holistic health program for homeless veterans to help them cope with the unique physical and mental issues they may experience.

The Collection benefits United States military veterans, a population that lacks significant supportive programs across the country. A one percent contribution from all everyday gross sales of “AWEARNESS Kenneth Cole” products will go toward helping veterans transition back into the workforce. Proceeds from the sales will assist in the successful counseling and career placement for thousands of veterans, and provide transitional housing for those fighting homelessness.

Yesterday, Veteran’s Day, November 11, 2016, Men’s Wearhouse increased the donation amount to ten percent of all gross sales of AWEARNESS Kenneth Cole products that business day.

About Men’s Wearhouse

Founded in 1973, Men’s Wearhouse is one of North America’s largest specialty retailers of men’s apparel with 1,758 stores.  The Men’s Wearhouse, Jos. A. Bank, Moores and K&G stores carry a full selection of suits, sport coats, furnishings and accessories in exclusive and non-exclusive merchandise brands and Men’s Wearhouse and Tux stores carry a limited selection.  Most K&G stores carry a full selection of women’s apparel.  Tuxedo rentals are available in the Men’s Wearhouse, Jos. A. Bank, Moores and Men’s Wearhouse and Tux stores.  Additionally, Men’s Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra and Yaffy in the United Kingdom.

For additional information on Men’s Wearhouse, please visit the Company’s websites at www.menswearhouse.com, www.josbank.com, www.josephabboud.com, www.mooresclothing.com, www.kgstores.com, www.twinhill.com, www.dimensions.co.uk and www.alexandra.co.uk.


About Kenneth Cole Productions, Inc.

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men’s and women’s apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children’s footwear. The company’s products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website.   Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people’s wardrobes, as well as communities in need. He did what others didn’t and said what others wouldn’t.  Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.


About Hire Heroes USA

Founded in 2005, Hire Heroes USA is a national nonprofit organization headquartered in Alpharetta, Ga. Hire Heroes USA empowers U.S. military members, veterans and spouses to succeed in the civilian workforce through personalized employment training, and has gained best-in-class recognition for its comprehensive continuum of veteran career transition assistance. Hire Heroes USA has built a national reputation of excellence for helping veterans find jobs, currently at the rate of more than 60 veterans confirmed hired every week.  For more information, visit http://www.hireheroesusa.org, and follow on Facebook and Twitter.